Businesses Ideas for Hair Salons
Use Cause MarketingWhen hair salon owners use cause marketing to increase their visibility, they have the opportunity to increase their clientele and help their local communities at the same time. You and your salon staff can volunteer to give makeovers to job seekers at local homeless shelters, donate a portion of each salon sale to a domestic abuse shelter or teach hair care courses to a teen in foster care. Your work in the community can help boost self esteem and give recipients a new lease on life.
Create Customer Loyalty CardsKeep customers coming back to your hair salon by providing them with incentives through your customer loyalty cards. For example, for each time they visit your salon and receive a service over $50, give them a stamp on their customer loyalty card. You can also do this electronically using salon management software through companies such as Salon Base, Salon Booker or SalonBiz. Once customers receive five stamps or credits, provide them with a free hair care, styling service or a product.
Start a VIP ServiceIf you operate an upscale salon, your customer may enjoy a VIP club, designed to make their salon experiences more personalized. Your VIP club might include benefits such as priority appointments, hair services provided by your salon’s top stylists and colorists, car service to and from
www.tedhair.com the salon and a special waiting area stocked with wine, coffee, tea, fruit and other healthy snacks. You may also offer VIP clients the opportunity to receive other services while getting their hair done at your salon, such as a pick up and delivery dry cleaning and laundry services, errand runners, masseuse and manicurist. You can charge a monthly fee for this service, which gives your salon an additional income stream.
Connect with Customers OnlineWith the popularity of social media, blogging, video marketing and email marketing, salon owners can promote online marketing efforts to attract customers. Begin a blog, where you showcase tips and ideas for hair styling and maintenance. You can create tutorials that show your customers how to do everything from a quick updo to relieve their scalps of dandruff. Set up social media
wholesale brazilian lace closure profiles on sites such as Twitter and Facebook, so that you share your blogs and videos and keep clients updated on special sales and events your salon is offering.